Independent Spirit
Independent Spirit — Our Story
We're not a faceless agency. We're a tight-knit team of marketers obsessed with helping local businesses grow.
We Started Because We Were Frustrated
Independent Spirit was founded by Rochelle Love Elder, an entrepreneur with over 20 years in design and start-up branding. As a mother and business owner herself, she knew firsthand how hard it is to market a business in the digital age.
She kept seeing the same thing across her local community: businesses pouring money into advertising that didn't work. They didn't need more jargon — they needed affordable marketing with a real human touch, from people who understand how hard it is just to get noticed.
So she built Independent Spirit to give local businesses and startups marketing that actually delivers. Along the way she partnered with Md. Afuar Rahman, an SEO and content specialist from Bangladesh who shared the same vision. Together they deliver marketing that reflects each client's vision and brings real, lasting value.
Work With Us"Businesses need affordable marketing solutions."
— Rochelle Love Elder, Founder
Our Values
The principles we operate by, every single day.
Results Over Vanity
We care about revenue, leads, and profit — not follower counts or impressions. If it doesn't move your business forward, we won't sell it to you.
Radical Transparency
You'll always know exactly what we're doing, why we're doing it, and what it's achieving. No black boxes. No hiding behind jargon. Just clear, honest reporting.
Partnership, Not Projects
We don't treat you like a ticket in a queue. Your dedicated strategist knows your business, your goals, and your market — and they're invested in your success.
Meet the Humans Behind the Results
Our team combines deep digital marketing expertise with genuine passion for helping businesses thrive.
Rochelle Love Elder
Founder & CEO
Helps business owners bring their company vision to life with startup branding, logo and web design, and business consulting.
Md. Afuar Rahman
COO
Helps businesses grow online with Search Engine Optimization, Content Planning, and Social Media Marketing.
Mahfuj Aalamin
Content & Copy Lead
Helps businesses craft helpful blog content and engaging copy for social media, ads, and more.
Ready to Meet Your Growth Team?
Book a free, no-obligation call with an Independent Spirit strategist. We'll learn about your business and show you exactly how we'd approach your growth.