Independent Spirit
From Crickets to a Complete Brand: Launching All Quality General Construction
When the owner of All Quality went solo, passed the contractor exam, and registered his business, he had the skills but no presence. A brand new business in a new area, starting from scratch. We built his brand and visibility from the ground up.
The Challenge
The owner of All Quality had done the hard part: gone solo, passed the contractor exam, and registered the business. But a brand new company in a new area had no brand, no online presence, and no way for customers to find it. He had the skill and the license. What he did not have was a way to be seen.
- A brand new business with no brand identity at all
- No way for local customers to discover or trust him
- No online profiles, no website, no presence to build on
- Starting completely from scratch in a competitive market
All the skill in the world, and no way to be found.
What We Did
Logo Design
We worked through several logo directions before landing on the one that was just right, starting where we always do for startups: with one very specific brand color that became the foundation of the whole identity.
Profile Setup & Optimization
We set up their social profiles, Google Business Profile, Yelp listing, and key directories so customers could find them.
Branded Forms
We created custom, on-brand fillable PDF forms so they could streamline operations, including bids customers can accept right from their email.
Web Design
We took the new branding and built a website to showcase their work and give customers a place to find them.
What He Walked Away With
- A complete brand identity and custom logo
- A professional online presence across Google, Yelp, and directories
- Custom branded forms to send and close bids
- A website built to showcase his work
Starting from scratch?
If you are launching a new business and need to get found, book a free audit and we will show you where to start.