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Startup Branding for All Quality

A local contractor, Kevin, had been struggling to find new clients, relying on Home Advisor and other handyman apps for his leads.

He was tired of paying high fees for the leads. He came to Independent Spirit, unsure of what steps he should take. After analyzing his online presence, we developed a branding and marketing strategy and worked on a business plan.

  1. Developed modern logo design, brand colors, and fonts. Designed business cards and branded merchandise.
  2. Created effective website with schema markup and SEO improvements, resolving previous SEO challenges.
  3. Compiled online listing guide for consistent business information. Set up Google Business Profile and Yelp Account.
  4. Managed Facebook, Instagram, LinkedIn, Pinterest, and Nextdoor accounts with strategic posting.
  5. Produced neighborhood newsletter and utilized local door-to-door sales for direct estimates.
  6. Designed professional fillable PDF contract and bid forms, receiving positive client feedback.

Now when you search for his company name, the first two pages of Google are filled with results about his company. We are working toward getting more business photos and reviews in order to keep his company relevant in search results for local contractors.

Brand Development, Graphic Design, SEO, Web Design, Social Media Management.

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